Asics - “End Of An Era”

After 20 years of success and continued support by ASICS, the GEL X-TRA Series will finally go into retirement.

Released for the first time in 1997, the GEL-111 and A6-GEL X-TRA have been iconic and leading models in the running world for more then a decade. The X-TRA Series is one of the most popular series ASICS ever produced. It’s needless to say that throughout the years ASICS created a huge fanbase for these running shoes. For the fans a sad day has arrived, however it’s also a great occasion to salute these icons by bringing it within the GEL lifestyle collection just to celebrate the End Of An Era!

The release of this iconic road running pack will take place at selected retailers in small quatities throughout Europe on the 16th of June 2012.

ASICS

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

Palladium Boots

 In store now we have Palladium Boots, the classic French hat was founded in 1920 as a company that started out creating specialist tires for air crafts. Their advanced tires that were made by layering canvas bands undrneath vulcanised rubber soon ende up on the majority of Europe's aircrafts.

 

In 1947 Palladium put this same idea and expertise that was used in their tires to footwear and the resukt was the Pampa Boot. A boot that was renowned for its comfort, funcionality and durability so much so that it was adopted by the French Foreign legion.

Check out their series of Urban Exploration videos - This video sees the brands front man Pharrell Williams explore Tokyo after the tragedy of the 3/11 earthquake.



Cut to modern day and the comfortable, durable and funcional qualities that the brand stands for are still there with a more modern style and they look great. These qualities make them the ideal choice of footwear for the explorer in all of us, that still like to maintain style of course.

Check out our full range of Palladium here.